SAIRAGROUP helps innovative companies introduce new products and services to market, to grow their overall market-share, to make better data-driven decisions by providing actionable insights to real estate locations targeting specific consumers.
Saira works with a variety of digitally native retail brands transitioning from eCommerce to physical locations. Saira has introduced local and global concepts looking to establish retail, office, and warehouse distribution centers; providing her clients with line production services.
Clients range from start-ups to Fortune 500 companies.
Saira’s knowledge and network gained from a prolific career in global fashion and media informs a truly unique perspective allowing her to bring first-class knowledge and experience to her clients.
Saira has been featured on the covers of Newsweek, India Today, Cosmopolitan, Elle, GQ, Marie Claire, L'Officiel, Glamour, and in Vogue among others. Saira has worked with designers & brands such as Chanel, Karl Lagerfeld, Calvin Klein, Versace, Valentino, Emanuel Ungaro, Mercedes Benz, L'Oreal, Oil of Olay, Bloomingdale’s, Macy's, Nordstrom, Neiman Marcus, Kohl's, Target, Saks Fifth Avenue, GAP, Kohler, Anne Klein, Wonderbra, and Victoria's Secret.
Saira had hosted specials for the Fine Living Network, Fashion Television, Entertainment Tonight, and VH-1; and was featured Esquire Magazine’s “Women We Love” issue.
Saira has been the subject of mainstream news stories in publications such as India Today, The Telegraph (UK), The Sunday Times(UK), The Evening Standard(UK), Newsweek, Indian Express(USA), the Hindustan Times(India), and The Daily Mail(UK).
Saira made her Bollywood film debut in Karan Johar's "Kabhi Alvida Naa Kehna". Next was "Teen Patti" (2010) with Sir Ben Kingsley and Amitabh Bachchan. Saira has been a speaker at World Economic Forum events and The India Today Conclave.
Saira began studies at Queens College in New York and completed studies in business and entrepreneurship at the Graham School, University of Chicago. Saira enjoys tennis, boot camp, and being a member of The Chicago Council on Global Affairs, an independent, nonpartisan organization.